Singapore News

News from Singapore

Computer gaming companies trying to lure more women

Posted by jtsmyth8 on August 12, 2008

Gaming companies are now courting female gamers, a previously ignored segment.

Industry watchers say female gamers are now coming out of the woodwork because games now come with the right mix of casual appeal or provide avenues for them to make friends or modify activities and avatars in virtual worlds.

Thus far, games with violent content or which require strategizing have appealed more to men.

PC and console games publisher EA Games has seen its casual games such as the puzzle game Boom Blox and dance game Boogie pull in ‘non-core gamers’ because of their innovative game-play features and their lifestyle entertainment elements. (story)

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