Singapore News

News from Singapore

Rice price survey

Posted by jtsmyth8 on May 16, 2008

A survey on the price of rice by the Consumers Association of Singapore (Case) is making at least one supermarket chain see red and raising questions on whether its checks are done right.

Case released on Wednesday the prices of 10 brands of fragrant rice at eight supermarket chains.

The survey compared prices of 5kg and 10kg bags of rice – 16 products in all – on May 6 and 7, and showed that Sheng Shiong supermarket at Ten Mile Junction on Woodlands Road had the highest prices for seven.

The price difference was substantial in some cases: A 10kg bag of Golden Phoenix Fragrant Rice that cost $18.80 at a Prime supermarket was tagged at $28 at Sheng Siong, a local outfit which grew from a single neighbourhood store to a major chain in the last few years on the back of a reputation for competitive pricing.

But a Sheng Shiong spokesman said Case’s prices are wrong. (story)


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