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B.ha bursts on to Singapore fashion scene in lingerie

Posted by jtsmyth8 on March 17, 2008

French lingerie label B.ha burst onto the Singapore fashion scene with an evening of runway glamour and champagne. The exclusive launch, held at the Ritz-Carlton, featured 46 sets of lingerie categorised into 4 themes – Sexy Glam, Romance, Essentials and Swimwear. An audience of 500 industry players, media, and VIPs attended the event.

Pronounced ‘bee-har’, B.ha means ‘brassiere’ and the label hopes to use Singapore as its launch pad to the rest of Asia. Launched in 1991, the label is an offshoot of established lifestyle brand Daniel Hechter. (gallery)

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One Response to “B.ha bursts on to Singapore fashion scene in lingerie”

  1. […] bursts on to Singapore fashion scene in lingerie uemai wrote an interesting post today onHere’s a quick excerptFrench lingerie label B.ha burst onto […]

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